GREGG S. LLOREN

Gregg Lloren was an advertising practitioner of 17 years prior to joining the academe as a faculty member of University of the Philippines Cebu teaching advertising, multimedia production, and English Communication. He has worked with some of the best brands in the corporate industry and has spearheaded numerous multimedia campaign materials of University of the Philippines Cebu, to which he has won local, national and international awards.

 

He is currently on leave for his post-graduate studies in Interdisciplinary Creative Practices at the University of Edinburgh, Scotland, UK

Instructor 4

Contact Information

Courses Handled

Research Interest

Education

Advertising, Multimedia Arts, Filmmaking, English Communication

Visual and Social Semiotics, Multimodal Studies, Digital Culture, Grammar of Visual Language, Advertising

BA Philosophy and Letters, San Beda College, 1991

 

MScR Interdisciplinary Creative Practices (candidate), University of Edinburgh, 2016-17

Title of Thesis and/or Dissertations

Published/Creative Works

The Points of Assimilation Between the Epistemology of Ludwig Wittgenstein’s Tractatus Logico-Philosophicus and St. Thomas Aquinas Summa Theologica, San Beda College, 1991

 

Image, Approach, and Language: An Orthographic Configuration of Visual Texts in Creative Persuasive Communication, University of Edinburgh, 2016-17

Finding One’s Way Through the Labyrinth of Words, Signs, and Symbols: The Semiotics of Fiction and Reality in Umberto Eco’s The Name of the Rose, 2007

 

Socio-Cultural Appropriation of Sex-Sell Billboard Ads: A Multimodal Study on the Grammar of Sexually Implicit Advertising Text and Images

Note: Under review for publication.

 

Lloren, Gregg. "Tacky, Kitschy, Campy: Architectural Aesthetic Fusions In and Around Intramuros." In KRITIK/Critique: Essays from The J. Elizalde Navarro National Workshop for the Arts and Humanities, edited by Oscar Campomanes, 89. Manila: University of Sto. Tomas Publishing House, 2014

Content Aggregation and Context Curation: Redefining the Future of Online Advertising Through Information Syndication, 2014

 

Cebu’s Colon Street: Curating Frames of Antinomies, from a Cultural Heritage to a Culture of Indifference, 2015

Note: Under review for publication.

Awards and Recognitions

Mentor, 3rd Prize, National AIDS Day 2015 Filmmaking Competition by the Department of Health, Dec 2015

 

Award Citation, University of the Philippines Cebu Gawad Dekana (Dean's Awards), Nov 2015

 

Best in Print Advertising, Cebu Archdiocesan Mass Media Awards, Nov 2015

 

Grant: Socio-Cultural Appropriation of Sex-Sell Billboard Ads: A Multimodal Study on the Grammar of Sexually Implicit Advertising Text and Images

Mentor, Champion - Compact Category, Mega Cebu 2013 Filmmaking Competition, Dec 2013

 

Mentor, 1st Prize National AIDS Day 2015 Filmmaking Competition by the Department of Health, Dec 2015

 

Best in TV Advertising, Cebu Archdiocesan Mass Media Awards, Nov 2015

 

Most Creative Institutional Video - Gold Prize, 5th QS Maple Creative Awards, May 2015

Grant: Visual Communication: Semiotic Approach

 

Outstanding Alumnus in International and Global Exposure, Centro Escolar University, 2011