In one of his first public acts, lawyer Danilo Concepcion, the new president of the University of the Philippines (UP) will deliver a message at the opening of a graduate design program — part of the events leading to this year’s Cebu City Charter Day.


Concepcion, who succeeds Alfredo Pascual at the helm of the country’s national university accepted UP Cebu’s invitation to speak during the debut of its Master of Arts in Applied Arts and Design (MAAAD) program at the UP Professional Schools in Cebu City’s South Road Properties (SRP) on Monday, Feb. 20, 2017.


The rollout of the MAAAD program is another step in UP’s journey towards global competitiveness under Concepcion’s six-year term that began on Feb. 10, 2017.

The MAAAD is a two-year international graduate degree program. Professors from Taiwan’s Shu-Te University (STU) will teach the program’s core courses, while a team of teachers from both STU and UP Cebu’s College of Communication, Art, and Design (CCAD) will handle electives.


Concepcion, with his history of leadership in the public and private sector, himself benefited from studies abroad, having graduated as a Chevening scholar with a master of laws from the University of London in 1986.


MAAAD students will travel to Shu-Te University in the city of Kaohsiung, Taiwan to defend their thesis and participate in graduation ceremonies. Kaohsiung is Cebu City’s sister city.


According to Cebu City Mayor Tomas Osmeña, the city government facilitated the collaboration of the Philippine and Taiwanese universities, apart from donating the land on which UP’s SRP campus sits.


The two universities are expected to showcase excellence in art and design. Shu-Te University is a leading institution in Southern Taiwan that promotes professional, advanced design with a broad perspective on technology, art and culture.

“Nothing beats an education from an institution recognized by the company you want to work for,” Mayor Osmeña said, referring to industry recognition for UP and STU. He also said the MAAAD program would be a great opportunity for Cebuanos interested in working abroad.


The MAAAD opening rites that start at 3 p.m. will also feature messages from Osmeña, internationally-renowned designer Kenneth Cobonpue, UP Cebu chancellor Liza Corro, CCAD dean Jocelyn Pinzon, STU chair professor Eing Ming Wu and STU former president Chu Yuan Hsiang.


The event will culminate with a video presentation and a press conference./MARIA ARNIE BENITO AND THE UP CEBU PUBLIC INFORMATION OFFICE