UP Cebu Communication Faculty Publishes New Paper

Congratulations to Communication program professor Dr. Belinda Espiritu for publishing her paper titled Land, Blood, and Tears: Discursive Themes and Strategies of Resistance to Neoliberal Hegemony in the Lumad’s Struggle for Their Rights in the Journal of Global South Studies last November 16, 2022.

Abstract: This paper examines the discursive themes and strategies of resistance by the Lumad, the indigenous people of Southern Philippines, and civil society groups to neoliberal hegemony, the dominance of the political-economic philosophy that champions the market as the prime regulator of economic activity, in the Lumad’s struggle for justice and their rights. The Lumad have been subject to killings of their leaders, militarization, red-tagging (the pernicious labeling of government critics, activists, and other members of civil society as Communists or terrorists) of their schools, and displacement from their lands. It is a study situated in the context of indigenous resistance to neoliberal globalization. It uses the critical discourse analysis approach in analyzing the discursive themes and strategies of resistance, particularly the theoretical ideas propounded by John Flowerdew founded on Foucault’s theory of power and resistance. Ten purposively selected news articles and two statements published from 2017 to 2020 by the online alternative news media outfit Davao Today were analyzed in the study. The discursive themes identified were neoliberalism’s dire consequences and destructive impact, displacement of the Lumad, food security, red-tagging, the struggle for education, counternarrative to red-tagging, defense of the environment and Lumad ancestral lands, injustice, corporate greed, and environmental degradation and the catastrophes that result from it. The discursive strategies of resistance used were constatives, or truth claims with factual backing, regulatives, avowals, ridicule, sarcasm, rebuttal, vivid adjectives, use of words, and use of evocative phrases and sentences. These discursive themes and strategies of resistance call for an economic system that empowers and respects indigenous peoples and local communities and interacts with the environment in a positive, respectful way.

Access her paper here.

Joya Gallery Joins Visayas Art Fair 2022

The Joya Gallery is joining the Visayas Art Fair 2022!

Visit our exhibit Belatedness: The Urge/ncy to Thrive at Booth E from Nov 25-27, featuring the works from UP Cebu’s Fine Art students and the 46th Jose Joya Awardees.

See you there!


Graphics by Ardinian Jaq Sanque

UP Cebu Fine Arts Faculty Opens Solo Exhibit


Ivy Marie Apa, a Fine Arts faculty member of UP Cebu College of Communication, Art, and Design, had her art exhibit opening titled “Mythologies”, which took place at the High Space of Qube Gallery at Crossroads, Banilad yesterday, November 17.

Her artwork is influenced by her fascination with a peculiar interest in visual images and appearances seen every day, such as things seen in advertisements, mass media, and pop culture, among others, where she wants to interrogate these things.

These spectacles and images mediate relationships with others, such as by how one perceives other people and how one presents themselves on what they should look like and what one should have.

Apa highlighted that her exhibit is not a critique of a capitalist system, which she first thought of, nor a condemnation of the dominant system that we are currently in, but a dialogue between the relationship with the products of the system and how everyday lives are dictated by this system.

As an educator, her exhibit is informed by philosophers’ ideas that resonate with her interest in mythologies and myth-making; the images we consume are tools and devices where we make myths.

The exhibit operates through the intersection of Greco-Judeo-Christian tradition, commercialism, and consumerism, explaining that in our everyday lives, we cannot escape with theologies and the influence of traditions. As one looks at the images, they seem to worship them.

“Mythologies” is a year of making that is very personal for Apa, where she has to learn and unlearn things as she produces the work. Apa hopes to influence others to reflect on the things that one consumes in everyday life.

This art exhibit is curated by Nomar Miano and runs from November 17 until the 10th of December this year. Qube Gallery is open weekly from Tuesday to Saturday from 12 to 6 in the evening.

Text and Photos by: Ian Peter Guanzon, BA Communication II

UP Cebu Comm Program Hiring Announcement

The Communication Program of the College of Communication, Art, and Design (CCAD) invites applications to fill four faculty positions (three full-time substitutes and one full-time temporary) to begin in February, 2023. We seek candidates with a postgraduate degree in Communication, teaching experience, or an extensive background and experience in multimedia and communication practice.

Selected candidates will specialize teaching in any of the following areas: multimedia production, semiotics in multimedia contexts, journalism/content writing, media studies, and new media technology and literacy.

Application Procedure:

Applicants are invited to submit their applications to [email protected] with their Resume and work samples and address their Application Letter to CCAD OIC Dean Prof. J. Karl P. Roque Jr.

Closing date of Application: December 5, 2022.

NBSC Visits UP Cebu CCAD for Benchmarking Activity

The Northern Bukidnon State College visited the University of the Philippines Cebu with the Vice-President for Academic Affairs and the Dean of their College of Education today, November 16.

As a newly established State College, they aim to learn from our best practices as a leading university in the country and to explore the possibility of collaborating with our institution in the areas under curriculum and faculty development programs for their newly approved program offerings on Bachelor of Arts in Communication Arts and Bachelor of Fine Arts and Design.

Mythologies by Ivy Marie Apa

Who’s Afraid of I̶d̶e̶o̶l̶o̶g̶y̶ Tradition?

The father of deconstruction, Jacques Derrida, has once said that the language we use today is still indebted to the theological heritage of the Western tradition. This, of course, is a rephrasing of Derrida – albeit one that is unwittingly misread by many commentators. Contrary to popular readings of Derrida, deconstruction is an offshoot of the philosopher’s realization that we cannot simply throw metaphysics out of the window. Deconstruction is not a critique (a la Immanuel Kant’s). It is not a discursive strategy which denies meaning to a work but, rather, it is a tactic (a la Michel de Certeau’s) which uncovers innocent ostracisms in the use of language. To further qualify: deconstruction is a tactic that is devoid of emancipatory expectation. Deconstruction exhumes dead and marginalized utilities in language-use. It is, therefore, not a threat to tradition. Rather, deconstruction is a thing of beauty and, as such, it helps us realize that traditions are indeed alive in that they permeate our everyday contemporary lives. Deconstruction is consumption, so to say, not production. Philosophy is housekeeping, hence Derrida says. We perform the mundane task of housekeeping, a.k.a. Philosophy, today only to repeat the same task in the succeeding days. In other words, we are fallible and our theologies will always be part of the default features of our everyday lives whether we like it or not. Ivy Marie Apa’s oeuvre offers us a glimpse of this realization.

Ivy takes the cue of Roland Barthes’ Mythologies and rereads it as a work about tradition instead of ideology. Her work is a dialogue with Greco-Judeo-Christian tradition as it is iterated, or survived, rather, by the capitalist system and its critical interlocutors. This dialogue is not an indictment of the West’s follies and limitations, as in Friedrich Nietzsche’s work. Ivy’s rereading of Mythologies, rather, is an exhortation for trans-valuation, as in Nietzsche’s work.

Curator: Nomar Bayog Miano

Communication Faculty Shared Her Expertise on Combatting Disinformation

Assistant Professor Mia Embalzado-Mateo of the Communication Program shared her expertise on combatting disinformation at the Gugma ug Kamatuoran Forum – Communication for Positive Change: The Fight Against Disinformation earlier today at the Seminario Mayor de San Carlos Social Hall.

Watch the replay of her talk here.

CCAD Holds Its First In-Person Convocation of Scholars After Two Years

Honorific scholars of the University of the Philippines (UP) Cebu College of Communication, Art, and Design (CCAD) were recognized in the college’s first-ever Convocation of Scholars after the pandemic.

The following is the breakdown of the number of students recognized in each program:

* Certificate of Fine Arts – Product Design: 15

* Certificate of Fine Arts – Studio Arts: 22

* Bachelor of Fine Arts – Product Design: 40

* Bachelor of Fine Arts – Studio Arts: 37

* Bachelor of Arts in Communication: 147

* Bachelor of Arts in Mass Communication: 1

Prof. Jay Nathan Jore, the curator of the Jose Joya Gallery, also recognized the winners of the 46th Jose Joya National Artist Award and Exhibition held last October 12.

Prof. J. Karl P. Roque, OIC of CCAD, opened the program and, in his speech, elucidated the substantiality of hard work and determination toward attaining high grades. He also urges every student present at the ceremony to continue what they have started.

“As they say, attaining high grades in UP is relatively easy; the challenge, however, is maintaining them. That is, therefore, the challenge I posed to everyone here, that you continue to do this until you finish the race,” he said.

Mr. Adeste Deguilmo, an alumnus of the University of the Philippines Cebu and a prolific artist who had bagged several awards locally and internationally, was tasked to give an inspirational message to the honorific scholars.

In his message, he asserted that one should have high regard for his bailiwick.

A brief intermission also showcased the talents of two CCAD Talent Group students. The two sang “This Is Me” from the movie The “Greatest Showman.”

Subsequently, Dr. Belinda F. Espiritu, the College Secretary of CCAD, was called on stage to deliver the closing remarks.

The UP community sang the UP Naming Mahal to close the event officially.

Text by: Katrina Alexandra B. Lorenzo, BA Communication II

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