{"id":547,"date":"2025-05-15T11:12:38","date_gmt":"2025-05-15T11:12:38","guid":{"rendered":"http:\/\/localhost\/wordpress\/?page_id=547"},"modified":"2026-04-22T05:35:40","modified_gmt":"2026-04-22T05:35:40","slug":"about","status":"publish","type":"page","link":"https:\/\/ccad.upcebu.edu.ph\/index.php\/about\/","title":{"rendered":"About"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||2px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_fullwidth_image src=&#8221;https:\/\/ccad.upcebu.edu.ph\/wp-content\/uploads\/2026\/04\/Untitled-2-3.jpg&#8221; title_text=&#8221;Untitled-2&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||200px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_image][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Our Works CTA Section&#8221; _builder_version=&#8221;4.27.6&#8243; background_color=&#8221;#8B1739&#8243; custom_margin=&#8221;-204px|||||&#8221; custom_padding=&#8221;57px|0px|0px|0px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; admin_label=&#8221;Texts Row&#8221; _builder_version=&#8221;4.27.0&#8243; max_width=&#8221;1826px&#8221; custom_margin=&#8221;-210px|189px|-33px|auto||&#8221; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;|600|||||||&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;18px&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|700|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;51px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;20px||-19px|-78px||&#8221; custom_padding=&#8221;165px|||||&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2><span style=\"color: #ebebeb;\">WHY CCAD?<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;GothamBook|600|on||||||&#8221; text_text_color=&#8221;#EBEBEB&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Muli|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; max_width_last_edited=&#8221;off|desktop&#8221; custom_margin=&#8221;20px||49px|-82px||&#8221; custom_padding=&#8221;|||&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>In essence, CCAD positions itself as a leader in arts and communication education, fostering social responsibility, regional identity, and a commitment to a sustainable future<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Paragraph&#8221; _builder_version=&#8221;4.27.6&#8243; text_font=&#8221;Poppins|700|||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.55)&#8221; text_font_size=&#8221;50px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;GothamBoldItalic||||||||&#8221; header_2_font=&#8221;GothamBoldItalic|700|||||||&#8221; header_2_text_color=&#8221;#ffffff&#8221; header_2_font_size=&#8221;50px&#8221; header_2_line_height=&#8221;1.4em&#8221; background_color=&#8221;#f4f4f4&#8243; width=&#8221;110%&#8221; max_width=&#8221;129%&#8221; max_width_last_edited=&#8221;off|desktop&#8221; module_alignment=&#8221;center&#8221; min_height=&#8221;395px&#8221; custom_margin=&#8221;|-398px|-236px|||&#8221; custom_padding=&#8221;23px|2px|0px|54px|false|false&#8221; custom_padding_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #800000;\">COMMUNICATION, ART,\u00a0 and DESIGN at UP CEBU<\/span>\u00a0<span style=\"color: #000000;\"><\/span><\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;16px&#8221; min_height=&#8221;320px&#8221; custom_margin=&#8221;39px|||||&#8221; custom_padding=&#8221;0px|0px|0px|57px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>The College of Communication, Art, and Design (CCAD) at the University of the Philippines Cebu is a dynamic and interdisciplinary community that champions creativity, critical thinking, and innovation.<\/p>\n<p>Rooted in the ideals of the university, we are committed to producing socially engaged communicators, artists, designers, and cultural workers who contribute meaningfully to local and global communities.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8B1739&#8243; custom_margin=&#8221;-2px|||||&#8221; custom_padding=&#8221;||8px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8A1538&#8243; width=&#8221;86.8%&#8221; max_width=&#8221;2168px&#8221; custom_margin=&#8221;-75px|auto|-5px|auto||&#8221; custom_padding=&#8221;47px|54px|0px|65px||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ccad.upcebu.edu.ph\/wp-content\/uploads\/2025\/07\/ccadAsset-23.png&#8221; title_text=&#8221;ccadAsset 23&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||23px|24px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Gotham-Bold|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; custom_margin=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Focus on Social Impact<\/h3>\n<h3 style=\"text-align: center;\">and Sustainability<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;GothamBook||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; width=&#8221;86%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">CCAD emphasizes developing graduates who are not just skilled artists, designers, and communicators, but also socially responsible and committed to creating a positive impact on their immediate and extended communities.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ccad.upcebu.edu.ph\/wp-content\/uploads\/2025\/07\/ccadAsset-24.png&#8221; title_text=&#8221;ccadAsset 24&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||27px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Gotham-Bold|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; custom_margin=&#8221;||6px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Leadership in the Region<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;GothamBook||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; width=&#8221;86%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">Both the Fine Arts and Communication programs aim to be the leading programs in the Visayas and Mindanao regions. This highlights the prestige and reputation of CCAD\u2019s offerings.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ccad.upcebu.edu.ph\/wp-content\/uploads\/2025\/07\/ccadAsset-25.png&#8221; title_text=&#8221;ccadAsset 25&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||34px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Gotham-Bold|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; custom_margin=&#8221;||6px|||&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Strong Regional Identity<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;GothamBook||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; width=&#8221;86%&#8221; module_alignment=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">The Fine Arts program specifically emphasizes consciousness of the arts and culture of the region. This caters to students interested in exploring their cultural heritage and contributing to its development.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;1&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#8A1538&#8243; width=&#8221;87.3%&#8221; max_width=&#8221;2560px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|136px|-5px|auto||&#8221; custom_padding=&#8221;16px||51px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ccad.upcebu.edu.ph\/wp-content\/uploads\/2025\/07\/ccadAsset-26.png&#8221; title_text=&#8221;ccadAsset 26&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;||3px|||&#8221; custom_padding=&#8221;||22px|243px||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Gotham-Bold|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; custom_margin=&#8221;||6px|||&#8221; custom_padding=&#8221;||10px|213px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">First Fine Arts Program<\/h3>\n<h3 style=\"text-align: center;\">in the VisMin Region<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;GothamBook||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; width=&#8221;86%&#8221; module_alignment=&#8221;center&#8221; custom_padding=&#8221;|||221px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">The historical significance of being the first Fine Arts program outside Manila sets CCAD apart and might be attractive to students seeking a pioneering and innovative environment.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/ccad.upcebu.edu.ph\/wp-content\/uploads\/2025\/07\/ccadAsset-27.png&#8221; title_text=&#8221;ccadAsset 27&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.27.4&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|8px|3px|||&#8221; custom_padding=&#8221;|166px|31px|||&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;26px&#8221; text_line_height=&#8221;1.8em&#8221; header_3_font=&#8221;Gotham-Bold|700|||||||&#8221; header_3_text_color=&#8221;#FFFFFF&#8221; header_3_font_size=&#8221;27px&#8221; custom_margin=&#8221;||6px|||&#8221; custom_padding=&#8221;|289px|10px|120px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Ethical and Responsible<br \/>Communicators<\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;GothamBook||||||||&#8221; text_text_color=&#8221;#fcfcfc&#8221; text_font_size=&#8221;16px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1em&#8221; width=&#8221;86%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|72px||||&#8221; custom_padding=&#8221;|230px||48px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: center;\">The Communication program aims to produce multimedia leaders who uphold ethical practices and champion social change through culturally-sensitive communication and environmental responsibility.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; prev_background_color=&#8221;#8B1739&#8243; _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ececec&#8221; custom_margin=&#8221;||-8px|||&#8221; custom_padding=&#8221;77px||0px|||&#8221; top_divider_style=&#8221;mountains2&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#ececec&#8221; background_image=&#8221;http:\/\/localhost\/wordpress\/wp-content\/uploads\/2025\/05\/whitebg1_-_Copy-removebg-preview.png&#8221; width=&#8221;88%&#8221; max_width=&#8221;2339px&#8221; custom_padding=&#8221;49px||13px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;Gotham||||||||&#8221; text_text_color=&#8221;#8A1538&#8243; text_font_size=&#8221;65px&#8221; text_letter_spacing=&#8221;5px&#8221; header_font=&#8221;Gotham-Bold||||||||&#8221; header_text_color=&#8221;#8B1739&#8243; header_font_size=&#8221;40px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1 style=\"text-align: center;\">OUR VISION<\/h1>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.6&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;GothamBook||||||||&#8221; text_font_size=&#8221;20px&#8221; text_letter_spacing=&#8221;2px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;-22px|||||&#8221; custom_padding=&#8221;|81px||62px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>A lead institution of transdisciplinary knowledge creation and community engagement in art and design, communication, media and cultural studies in Central Visayas.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.0&#8243; 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