[et_pb_section fb_built=”1″ theme_builder_area=”post_content” _builder_version=”4.27.6″ _module_preset=”default”][et_pb_row _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content”][et_pb_column _builder_version=”4.27.6″ _module_preset=”default” type=”4_4″ theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.6″ _module_preset=”default” theme_builder_area=”post_content” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
The College of Communication, Art, and Design (CCAD), in partnership with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), will host the two-day seminar-workshop, Broadcast Relevance & Public Trust in the Digital Age<\/strong>, on June 24\u201325, 2026 at UP Cebu.<\/span><\/p>\n Bringing together media practitioners, communication educators, students, and industry stakeholders, the event aims to examine the evolving role of broadcasting in an increasingly digital and AI-driven media environment. As news production, audience engagement, and information consumption continue to be transformed by emerging technologies, the seminar-workshop seeks to foster critical conversations on journalism, ethics, regulation, and public trust.<\/span><\/p>\n The program features distinguished resource persons from the broadcasting industry, including KBP Deputy Executive Director Flordeliz Abanto, veteran broadcast journalist Charie Villa, senior program host Angelo Palmones of Manila Broadcasting Company, and legal counsel Atty. Edward Chico. Through lectures, discussions, and interactive workshops, participants will explore contemporary challenges confronting broadcasters and communicators, including misinformation, artificial intelligence, platform governance, and responsible media practice.<\/span><\/p>\n Central to the discussions is the question of how broadcasting institutions can sustain credibility and public confidence amid rapidly changing technological landscapes. Participants will engage with issues surrounding journalistic integrity, ethical decision-making, and the responsibilities of media organizations in promoting informed public discourse.<\/span><\/p>\n The seminar-workshop also reflects CCAD\u2019s continuing commitment to strengthening media literacy, communication education, and industry engagement. By creating a space where academic perspectives intersect with professional practice, the event contributes to broader conversations on the future of broadcasting and the role of communicators in safeguarding democratic dialogue.<\/span><\/p>\n \u00a0The KBP Academic Dialogue\u00a0<\/strong><\/span><\/p>\n CCAD will also host the KBP Academic Dialogue as part of ongoing efforts to strengthen collaboration between communication education and the Philippine broadcasting industry.<\/span><\/p>\n The dialogue serves as a platform for educators, industry practitioners, and communication students to exchange insights on emerging developments, challenges, and opportunities shaping contemporary media practice. Bringing together representatives from both academia and professional broadcasting organizations, the activity seeks to bridge classroom learning with the realities of an evolving media landscape.<\/span><\/p>\n Discussions are expected to focus on industry trends, professional standards, ethical broadcasting practices, and the competencies required of future communication graduates. Participants will also examine how communication curricula can remain responsive to technological transformations, changing audience behaviors, and the increasing integration of digital platforms into media production and distribution.<\/span><\/p>\n As broadcasting navigates the challenges and possibilities brought about by digital technologies, artificial intelligence, and shifting public expectations, the KBP Academic Dialogue highlights the value of collaboration in ensuring that both academic institutions and media organizations remain responsive, relevant, and committed to serving the public interest.<\/span><\/p>\n To register for the workshop, scan the QR code in the image above.<\/em><\/span><\/p>\n <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" The College of Communication, Art, and Design (CCAD), in partnership with the Kapisanan ng mga Brodkaster ng Pilipinas (KBP), will host the two-day seminar-workshop, Broadcast Relevance & Public Trust in the Digital Age, on June 24\u201325, 2026 at UP Cebu. Bringing together media practitioners, communication educators, students, and industry stakeholders, the event aims to examine […]<\/p>\n","protected":false},"author":5,"featured_media":2553,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-2551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-upcoming-events"],"_links":{"self":[{"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts\/2551","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/comments?post=2551"}],"version-history":[{"count":4,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts\/2551\/revisions"}],"predecessor-version":[{"id":2559,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/posts\/2551\/revisions\/2559"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/media\/2553"}],"wp:attachment":[{"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/media?parent=2551"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/categories?post=2551"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ccad.upcebu.edu.ph\/index.php\/wp-json\/wp\/v2\/tags?post=2551"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}