{"id":3202,"date":"2026-10-21T15:49:45","date_gmt":"2026-10-21T15:49:45","guid":{"rendered":"https:\/\/ccad.upcebu.edu.ph\/?p=3202"},"modified":"2026-10-21T15:49:47","modified_gmt":"2026-10-21T15:49:47","slug":"ccad-dean-faculty-lead-iligan-masterclass-on-communication-and-governance","status":"publish","type":"post","link":"https:\/\/ccad.upcebu.edu.ph\/index.php\/2026\/10\/21\/ccad-dean-faculty-lead-iligan-masterclass-on-communication-and-governance\/","title":{"rendered":"CCAD Dean, Faculty Lead Iligan Masterclass on Communication and Governance"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Communication by Design Governance Masterclass | Photo Courtesy: CDIIS<\/strong><br><br>The College of Communication, Art, and Design (CCAD) brought its expertise in organizational and strategic communication to local governance through the <em>Communication by Design for Governance Masterclass<\/em>, organized by the City Government of Iligan on October 21, 2026, via Google Meet.<br><br>CCAD Dean Asst. Prof. Dr. Crina E. Ta\u00f1ongon and Asst. Prof. Annie Perez-Gallardo served as resource speakers for the online masterclass, organized through the Center for Digital Iligan, Innovation and Sustainability (CDIIS) and the Digital Creatives Hub Iligan (DCHI), in partnership with CCAD.<br><br>Anchored on the theme \u201cClear Messages. Informed Citizens. Innovative Solutions. Better Governance,\u201d the masterclass brought together participants from city government offices, national agencies, academic institutions, the private sector, and community organizations.<br><br>\u00a0It explored how communication can strengthen public trust, improve coordination, and make government services more responsive.<br><br>Ta\u00f1ongon opened the discussions with a session on organizational communication, emphasizing that effective public service requires more than simply sharing information.<br><br>Government offices must establish clear communication channels, define responsibilities, coordinate decisions, and ensure that citizens\u2019 concerns receive appropriate responses.<br><br>Drawing on sociologist Max Weber\u2019s concept of bureaucracy, Ta\u00f1ongon explained how systems designed for efficiency can become restrictive when offices operate in silos.\u00a0<br><br>She underscored the importance of addressing institutional processes rather than placing the burden of communication failures on individuals.<br><br>\u201cIf problems are systemic, solutions must also be systemic,\u201d Ta\u00f1ongon said, highlighting the need for government institutions to strengthen internal communication and accountability to better serve the public.<br><br>Meanwhile, Perez-Gallardo delivered the session \u201cBeyond the Message: Strategic Communication for Public Trust and Impact,\u201d focusing on the importance of designing public information around the needs, contexts, and capacities of intended audiences.<br><br>Using examples such as weather advisories and government announcements, she demonstrated how technical language and information-heavy messages can limit public understanding when they are not translated into clear, accessible, and actionable communication.<br><br>\u201cWe want outcomes more than the output,\u201d Perez-Gallardo said.<br><br>She also emphasized that strategic communication must be purposeful, planned, and audience-centered.\u00a0<br><br>Rather than measuring success solely through the number of social media posts or materials produced, communicators should assess whether their efforts help people understand issues, make informed decisions, and participate in public affairs.<br><br>The masterclass also featured Julie Anne Baculio, team leader of the Strategic Communication and Creative Unit of the Department of Science and Technology (DOST) Region X, who discussed science communication and the responsible presentation of scientific information, data, and risks.<br><br>CDIIS Head Paul Hui Lagura, who also chairs the Northern Mindanao Creative Industries Development Council, opened the program and facilitated the synthesis, connecting organizational, strategic, and science communication with public communication practices. City Administrator Dr. Darwin J. Manubag also joined the session.<br><br>During the open forum, participants discussed responding to misinformation about government programs, reaching communities with limited internet access, choosing appropriate languages for public information, and navigating the influence of social media algorithms on public understanding.<br><br>For UP Cebu CCAD, the engagement reflects the college\u2019s commitment to bringing communication expertise beyond the classroom and into partnerships that support public service, civic participation, and community development.<br><br><br><\/p>\n\n\n","protected":false},"excerpt":{"rendered":"<p>Communication by Design Governance Masterclass | Photo Courtesy: CDIISThe College of Communication, Art, and Design (CCAD) brought its expertise in organizational and strategic communication to local governance through the Communication by Design for Governance Masterclass, organized by the City Government of Iligan on October 21, 2026, via Google Meet.CCAD Dean Asst. Prof. Dr. Crina E. [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":3205,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[17,15,52,39],"tags":[],"class_list":["post-3202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","category-community-work","category-sdg-17","category-sdg-4"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CCAD Dean, Faculty Lead Iligan Masterclass on Communication and Governance - UP Cebu College of Communication, Art, and Design<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ccad.upcebu.edu.ph\/index.php\/2026\/10\/21\/ccad-dean-faculty-lead-iligan-masterclass-on-communication-and-governance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CCAD Dean, Faculty Lead Iligan Masterclass on Communication and Governance - UP Cebu College of Communication, Art, and Design\" \/>\n<meta property=\"og:description\" content=\"Communication by Design Governance Masterclass | Photo Courtesy: CDIISThe College of Communication, Art, and Design (CCAD) brought its expertise in organizational and strategic communication to local governance through the Communication by Design for Governance Masterclass, organized by the City Government of Iligan on October 21, 2026, via Google Meet.CCAD Dean Asst. 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