The UP System’s Academic Affairs Committee (AAC) has endorsed the establishment of the Master of Arts in Communication and Media (MACM) under the Communication Program of the College of Communication, Art, and Design (CCAD) at UP Cebu.
Rooted in cutting-edge theories and practices, the MACM is designed to equip students to address global and regional challenges through professionalized communication and advanced scholarship, with a particular focus on Cebu and the Visayas. The program fosters impactful research and prepares graduates to become scholars, practitioners, and critical thinkers, emphasizing social impact and responsible media. It is closely aligned with the UN Sustainable Development Goals, offering specialized courses such as Health Communication, Climate Change Narratives, and Nonviolent Communication. As Cebu’s communication sector continues to expand, the MACM underscores the field’s vital role in driving social change and advancing UP’s mission as a research university.
Pending final approval by the University Council of UP Cebu and the UP System’s Board of Regents, the MACM is expected to launch in the first semester of Academic Year 2025-2026.
Upon completing the program, MACM graduates are expected to:
- Generate new knowledge through interdisciplinary scholarship and creative endeavors, fostering research innovation and lifelong learning.
- Demonstrate communication with a high level of ethics and standards.
- Develop advanced research competencies required for further academic studies.
- Apply effective communication principles and skills to train entry-level practitioners and students.
- Formulate communication policies, designs, projects, and programs.
- Integrate innovations into communication practices for communities and industries.
- Contribute to public service, inclusive and sustainable development, and nation-building.
- Engage with international partners and institutions to promote collaboration.
The MACM is tailored for individuals seeking to address societal challenges through advanced communication practices and scholarship, including:
- Aspiring Communication Scholars: Researchers aiming to contribute to the academic field of communication.
- Practitioners and Professionals: Those seeking to deepen expertise in areas like health communication, climate change narratives, and responsible media practices.
- Educators and Teachers: Professionals dedicated to teaching and mentoring in communication.
- Critical Thinkers and Change-Makers: Individuals passionate about leveraging communication for social impact.
- Cebu and Visayas Professionals: Residents or professionals looking to contribute to the growing communication sector in the region.
With its interdisciplinary focus and commitment to social responsibility, the MACM at UP Cebu positions graduates to lead meaningful change in their communities and beyond.