WHY CCAD?

In essence, CCAD positions itself as a leader in arts and communication education, fostering social responsibility, regional identity, and a commitment to a sustainable future

COMMUNICATION, ART, and DESIGN at UP CEBU

The College of Communication, Art, and Design (CCAD) at the University of the Philippines Cebu is a dynamic and interdisciplinary community that champions creativity, critical thinking, and innovation.

Rooted in the ideals of the university, we are committed to producing socially engaged communicators, artists, designers, and cultural workers who contribute meaningfully to local and global communities.

Focus on Social Impact

and Sustainability

CCAD emphasizes developing graduates who are not just skilled artists, designers, and communicators, but also socially responsible and committed to creating a positive impact on their immediate and extended communities.

Leadership in the Region

Both the Fine Arts and Communication programs aim to be the leading programs in the Visayas and Mindanao regions. This highlights the prestige and reputation of CCAD’s offerings.

Strong Regional Identity

The Fine Arts program specifically emphasizes consciousness of the arts and culture of the region. This caters to students interested in exploring their cultural heritage and contributing to its development.

First Fine Arts Program

in the VisMin Region

The historical significance of being the first Fine Arts program outside Manila sets CCAD apart and might be attractive to students seeking a pioneering and innovative environment.

Ethical and Responsible
Communicators

The Communication program aims to produce multimedia leaders who uphold ethical practices and champion social change through culturally-sensitive communication and environmental responsibility.

OUR VISION

A lead institution of transdisciplinary knowledge creation and community engagement in art and design, communication, media and cultural studies in Central Visayas.

OUR MISSION

CCAD commits to developing socially responsive artists, designers, communicators, and scholars. We foster critical thinking, artistic expression, ethical research and communication for inclusive and sustainable Central Visayas.