ABOUT AH

The College of Communication, Art, and Design has four programs:

 

Fine Arts in Product Design, Fine Arts in Studio Arts, and Mass Communication, and The Master of Arts in Applied Arts and Design

 

Its Fine Arts Program, founded in 1975, is the pioneer formal school in the Fine Arts outside the National Capital. Its Mass Communication Program is a focal point in communication and media studies in the country's southern regions.

 

 

 

 

Committed to nation building from its leading position in Central Visayas through fostering artists in the fine arts and in communication, the Cluster is home to the nearly half-a-century-old annual painting competition Jose Joya Awards, the independent short film competition UPelikula, and the Tagik Landasan Creative Writing Workshop.

 

The College of Communication, Art, and Design currently offers five certificate and degree programs:

 

Certificate in Fine Arts (Studio Arts)

Certificate in Fine Arts (Product Design)

Bachelor of Fine Arts (Studio Arts)

Bachelor in Fine Arts (Product Design)

Bachelor of Arts (Mass Communication)

Master of Arts in Applied Arts and Design

 

PRODUCT DESIGN

The Product Design degree offers training and mentoring to students seeking to be designers of manufactured products or professionals working in design-related fields of the creative industries.

 

Excellent training is provided inside four streams of learning; namely, Drawing and Rendering, Materials and Model-Making, Design History and Theory, Painting, and Digital Technology.

These trainings cover the expanse of classical formalism, modernism, and contemporary design.

 

Graduates of the Bachelor of Fines Arts Product Design are required to present a public presentation of design works justified

by a written thesis.

STUDIO ARTS

The Studio Arts degree offers training and mentoring inside four streams of learning; namely, Drawing and Painting, Materials and Sculpture, History and Theory, and Digital Arts. These trainings cover the expanse of classical formalism, modernism, and contemporary art.

 

Through the three-year Certificate and four-year Bachelor of Fine Arts degree offerings, students develop a body of works backed up by sufficient theory representing the beginnings of their portfolio of academic and professional works. Graduates of the Bachelor of Fine Arts Studio Arts are required an actual exhibit of works justified by a written thesis.

MASS COMMUNICATION

The University of Philippines Cebu’s Mass Communication program exists to offer a comprehensive orientation and training in five key streams of communication—journalism, broadcasting and multimedia, development communication, public relations and advertising, and communication research.

 

Students enrolled in the program receive theoretical instruction as well as experiential training that would result in versatile communicators who would primarily have the professional and ethical readiness to work in the fields of mass media, integrated marketing communication, development communication, and corporate communication.

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